The company has partnered with the comic alongside other social media personalities for an online campaign targeting World Cup fans.

Dubbed Sounds of the World Cup, the campaign allows SuperSport viewers to create and share content inline with the ongoing historic tournament in Qatar.

“Through an influencer driven digital content creation campaign, moments of iconic World Cup commentary will be made available to fans to create their own lip-syncing content on TikTok,” SuperSport said in a circular on Monday, November 21.

Uria who is known for his perfect mimicking of football commentator Peter Drury said he was looking forward to see how the campaign will turn out to be.

“The partnership with SuperSport continues to be a highlight in my career and an exciting opportunity to represent fans across the continent in a meaningful way

“As a content creator, Sounds of the World Cup has created a platform for us to reminisce and give Africans a reason to feel the World Cup fever,” the comic said.

In August, Uria landed a lucrative deal with FIFA for a World Cup commercial that was aired on SuperSport channels.

He broke the news on his social media accounts, thanking God for the opportunity. 

“Landed in Ghana for a FIFA World Cup project. Thanks be to God,” read his Facebook post.

SuperSport had invited Arap Uria for an interview alongside Drury in April this year but the latter failed to attend because he was held up in Qatar. 

However, Drury sent a short video commending the comedian for the job well done.

“Listen, I love what you do, I hope you are laughing with me and not at me. I must say I am certainly laughing with you. It is terrifically funny, it’s superb. Football should be taken too seriously, just seriously enough and with all the passion that you show for it

“I do love your work and I hope one day we might even get to meet each other face to face and you can teach me how to commentate. Thank you,” he stated.

Drury is one of the best football commentators in the world; his poetic commentary is appreciated by many football fans, particularly in Kenya.

With a lot of young people keen on creating content, finding one’s niche is key and this is what Arap Uria discovered early in his career. Believing in his dreams, he took up a phone and began recording a number of videos which he would later post online.

Little did he know that three years down the line, his videos would attract millions of views and YouTube would become his source of income plus many endorsements from companies.

Through his act, the funnyman who gained fame from mimicking well-known football commentators, had the rare opportunity of travelling to Qatar to watch the Fifa World Cup.

Here is his story as told by WoK.

Age

He is 28 years old.

Real Name 

His name is Meshack Kiprop Biwott. 

Education

The YouTuber was born in a village known as Kamauwa in Moiben Constituency, Uasin Gishu county. He attended primary school in Mutei before attending two other high schools and finally completing his high school education at Tambach.

Arap Uria then proceeded to Masinde Muliro University of Science and Technology and pursued a Bachelor’s degree in education. He took up Mathematics and Geography and graduated in 2019.

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Career 

Uria is his family name and his character draws inspiration from his grandfather. He first started out doing comedy clips where he’d act as a drunkard. The clips were majorly done in his mother tongue.

This displeased his father greatly as he is a staunch Christian who believed that character was all wrong. Nonetheless, his mother encouraged him to pursue what he loved. Later, his father came on board especially after seeing the amazing reception he was receiving. 

Starting Out

Starting out was not easy. He had very few subscribers and his views were extremely low. This did not deter him and anytime he’d get someone’s phone he would make sure to subscribe to his channel.

He would also use his father’s phone to send links to the different groups his father was in. Afterwards, he’d delete the messages so his father does not get wind of what he was upto. Others said he wouldn’t go anywhere and waited for him to fail. 

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The determined young man was willing to continue until he succeeded. Finally, he got an idea to begin mimicking popular personalities. He did mimicry of people like the deputy president William Ruto and ODM leader Raila Odinga.

People loved how he did it. His facial expressions, attire and attention to detail was mind boggling. He’d stay up all night and practice on a particular speech by a personality until he memorized it all. The next day he’d shoot and post the video.

He then got the idea to do one on a sports commentator since lots of people love football. He began by doing one on Martin Taylor before proceeding to do the other on Peter Drury. The Peter Drury commentary drew lots of viewers and increased his subscribers. 

Gaining Popularity

The reception to his videos blew his mind away. His fan base grew beyond the borders of Kenya and he’d get encouraging messages from places like Zimbabwe, Zambia, South Africa and Senegal. 

Today, his subscriber base has grown to over 260,000 with about three of his videos gaining more than a million views. Thanks to hard work and a lot of persistence, he is now able to say that comedy indeed pays.

One of his euphoria moments occurred when his video was tweeted by Jim Berkeley. He commented that he loved the mugs. 

Apart from mimicking football commentaries, he also does some videos on Facebook with his friend who goes by the stage name Gogo Smallz. He plays the role of his wife in the videos. 

In his comedy journey, he thanks God, the people who supported him when he was starting out and his fans.