Tabitha Ndaka is the visionary behind WaridiPure, a natural beauty brand focused on the production, marketing, and distribution of high-quality coconut oil for skin and hair care.
She possesses a diverse skill set, being a professional accountant, a trained hotelier, and, most significantly, an entrepreneurial coach.
Ndaka is at the helm of The Entrepreneur Boardroom, where she assists fellow business owners in developing their enterprises.
The inception of WaridiPure stemmed from her personal experience as a new mother, as she sought pure coconut oil for her son—a product she had relied on throughout her own childhood.
A connection through a friend introduced her to women from coastal regions who specialize in this craft. The coconut oil she obtained was of exceptional quality and quickly became an essential item for her family.
“As I used the oil, I noticed that every woman who visited me would ask about it. I even began using it as a massage oil for my son, and it quickly became an essential part of our daily routine,” she said.
This marked a pivotal moment in Ndaka’s journey, significantly influencing her entrepreneurial career.
The initiation of her business presented both obstacles and rewards.
Although she possessed previous business experience, this was her inaugural venture into the beauty sector.
To address her lack of specific knowledge, she sought guidance from industry experts, which further solidified her determination to establish a meaningful brand.
For Tabitha, the creation of WaridiPure revolves around providing value and developing products that inspire customer trust.
Her business philosophy is straightforward: beauty should reflect the purity of nature.
WaridiPure’s coconut oil is formulated to nourish both skin and hair, free from synthetic additives.
Ndaka emphasizes that her enterprise transcends personal beauty, placing a strong emphasis on sustainability.
Her offerings consist of 100% organic, ethically sourced coconut oil that preserves its nourishing qualities.
The coconuts are obtained through environmentally responsible methods.
WaridiPure’s commitment to transparency in production and ethical sourcing has garnered the trust of customers who value the brand’s honesty regarding its ingredients.
Customer feedback has predominantly indicated improvements, ranging from the treatment of dry patches to enhanced skin softness and vibrant hair, underscoring the product’s excellence.
WaridiPure aims to provide a luxurious experience that remains accessible without sacrificing affordability.
“We believe that everyone deserves a touch of luxury. WaridiPure offers premium beauty solutions that won’t stretch your budget,” she added.
In the upcoming five years, WaridiPure aims to broaden its product offerings by introducing coconut-infused shampoos, lip glosses and various other items designed to appeal to a wide demographic across all age groups.
