This World Rum Day, celebrated every second Saturday of July, is a global tribute to the rich history, diverse flavours, and cultural significance of rum.
Founded in 2019 by spirits expert Paul Jackson, World Rum Day was created to give rum the global spotlight it deserves. The day celebrates the craft, heritage, and cultural influence of rum, from its Caribbean roots to its global reach today calling on rum enthusiasts to raise their glasses to good times, bold flavours, and the spiced legacy.
In Kenya, Captain Morgan has redefined how rum is perceived and enjoyed. What was once a niche spirit is now a social centrepiece thanks to the brand’s bold identity, exciting flavours, and engaging activations.
“World Rum Day is the perfect moment to celebrate how Kenya has embraced this bold, spiced spirit. We are proud to be leading a new wave of rum culture in the region, where fun, flavor, and friendship come together” said Victor Adada, Brand Manager, Captain Morgan Kenya.
Over the past decade, Captain Morgan has mainstreamed Rum Cocktails from the coast of Mombasa to the nightlife of Nairobi, Kenyans now enjoy signature Captain Morgan cocktails like such as Captain Cola, Captain Ginger and Captain Lemonade. The brand has also made the once reserved for older generations or holiday resorts more accessible and embraced by a youthful, vibrant consumers in bars, restaurants, and homes across the country. Captain Morgan has also fostered a culture of celebration through spice takeover events and collaborations with artists, turning every bottle into an invitation to connect and create memorable moments.
This World Rum Day, Captain Morgan invites consumers to celebrate the day with unique signature serves.
Captain and Cola
Ingredients:
- 50ml Captain Morgan Spiced Gold
- 150ml Cola
- A squeeze of fresh lime
- Ice
- Garnish: Lime wedge
How to mix it:
- Fill your favourite glass with ice.
- Add Captain Morgan Spiced Gold.
- Pour over cola.
- Squeeze in lime and drop the wedge in.
- Stir gently and spice on.
Captain and Lemonade
Ingredients:
- 50ml Captain Morgan Spiced Gold
- 150 ml chilled lemonade
- Ice
- Garnish with lemon slice
How to mix it:
- Add ice to a tall glass.
- Pour in Captain Morgan Spiced Gold.
- Top with lemonade.
- Garnish with a slice of lemon and serve.
Captain and Ginger
Ingredients:
- 50ml Captain Morgan Spiced Gold
- 150ml chilled ginger ale or ginger beer
- Ice
- Garnish with lime wedge
How to mix it:
- Fill a glass with ice.
- Pour in Captain Morgan Spiced Gold.
- Top with ginger ale or ginger beer.
- Garnish with lime and enjoy.
Raise your glass, raise your flavour. However, you mix it, Spice on with Captain Morgan.