Running a business in Kenya is never easy. From unpredictable market shifts to high operational costs, entrepreneurs often need more than just a good idea to succeed.
Add a global pandemic to the mix, and the odds become even tougher.
Yet for Dennis Mwangi, 2020 was not a year to retreat but a time to push forward.
In the middle of uncertainty, he founded Sir Outsourcing Customs which also gave birth to Sir outsourcing VIP customs, a company that deals with high end expensive car models.
Mwangi’s journey into vehicle customization was born out of passion rather than formal training.
Since his younger years, he had been fascinated by cars that looked different from the factory standard. Those fitted with body kits, flashy rims, or unique interiors.
That curiosity grew into a hobby, and eventually into his business. His first real project was upgrading his own Nissan Caravan.
What started as a personal experiment turned into a showcase of his potential. He shared the process online, and the transformation quickly drew attention from car enthusiasts who wanted similar work done.
His first paying job came soon when he transformed Mercedes Benz S-Class 2018 into a mercedes benz Maybach latest 2022 model.
Mwangi used his international contacts to find the part, delivered it, and carried out the installation successfully. That project not only earned him his first income but also gave him the confidence to build a brand around his skills.
Starting out was not glamorous.
Mwangi operated primarily online, creating posters and sharing photos of his work. Convincing clients to trust him with their expensive cars was an uphill battle. At first, he hired mechanics on contract from different garages.
From its headquarters in Kenya and the UAE, the company has expanded steadily. It now operates two dedicated garages in Ruiru and Karen, staffed with full-time mechanics trained in specialized automotive upgrades.
Today, Sir Outsourcing Customs handles a wide range of vehicle models, from Toyota Land Cruisers and Range Rovers to Bentleys, Lamborghinis, McLarens, Teslas, and Rolls Royce.
His company sources parts from United Arab Emirates, China, UK and Germany suppliers. Over the years, his network has expanded beyond Kenya, with clients in Nigeria, Uganda, Zimbabwe, Pakistan, the United Kingdom, Italy, and France.
Mwangi’s edge lies partly in his professional background. He is also the CEO of Ostaz Logistics Limited and holds a Bachelor of Commerce in procurement and supply chain.
With more than 15 years in logistics, shipping, and procurement, he has the expertise to source rare car parts and deliver them efficiently across borders.
This combination of logistics knowledge and automotive passion has positioned him uniquely in the market.
The services at Sir Outsourcing Customs cover nearly every aspect of personalization: body kits, performance upgrades, exhaust systems, interior redesigns, wraps and tints, and the sale of both new and used parts.
Depending on the client’s demands, the cost of a project ranges from Sh300,000 to Sh5 million. Each job is tailored, whether it is giving a Land Cruiser a facelift or turning a Lamborghini into a one-of-a-kind machine.
Mwangi admits the business is not without challenges. The industry is becoming increasingly competitive, and customer expectations keep rising.
“Car owners investing in upgrades want nothing short of perfection,” he says. “You have to dig deep into your finances to source the best quality parts. But that’s the only way to build trust and get referrals.”
So far, the formula has worked. With over 300 installations successfully completed and a reputation for reliability, Sir Outsourcing Customs has built a loyal base of repeat clients and referrals.
Also ongeza..sir outsourcing customs is based in UAE and KenyaFor Mwangi, customer satisfaction is more than just a slogan, it is the principle that drives his brand.