Daniel Wambugu and Jane Ndiritu are founders of Dheiton Ventures Limited, a market-driven enterprise in agribusiness and a lead firm in the poultry value-chain.
The two established the company in 2018 after abandoning crops for poultry farming.
The company also offers among other services, consultancy in poultry farming, processing agricultural commodities, supplying poultry feed and pharmaceuticals and supplying chicken eggs.
Here is their story as told by WoK.
Nduritu who is the co-founder of Dheiton Ventured serves as the CEO of the company while Wambugu serves as the Director, Enterprise Development.
They founded the company in 2018 and they have grown to become a resource centre and training grounds for aspiring farmers.
Before their current venture, Wambugu and Ndiritu tried planting different crops on their 15 acres piece of land but they failed.
“The rains would disappear, causing losses. We had to change gears. We wanted a business that provided education to locals who would use their skills to improve their lives. We had to take a risk,” Wambugu said.
It was then, after rigorous consultations, that they decided to venture into poultry farming.
“We decided on poultry after doing some research locally and abroad. It involved visiting research institutions, successful farmers and experts,” Wambugu said.
Wambugu explain that they settled for layers because they are not difficult to maintain, and the eggs have a guaranteed market.
“With layers, one has a stable income for about a year and a half. Over time, a farmer can have a large network of buyers. We remove the layers every 24 months and replace them,” he said.
Additionally, with the growth of the company, Wambugu says they are aiming for 300,000 layers in the next five years.
The company currently haves 15,000 layers.
“We are also recruited 200 smallholder farmers who have received basic training in poultry management,” Wambugu said in an interview with Nation.
Wambugu added that the company is also looking to get into value addition.
“Our biggest dream is to add value to eggs. Before that, we must be sure of sustained production. It is not okay to introduce a product and then fail customers,” he said.
Other than selling eggs, the company also sells chicken and manure.
