Kenyan entrepreneur Eliud Gilisho has revolutionised the gaming industry by launching his own game dubbed Candy Kash, which was inspired by the popular Candy Crush game, only that his is skill-based and can earn a player real money through competitive play.
He designed the game in 2020 during the Covid-19 lockdown after noticing a gap in the industry where players spent hours on their phones without tangible returns. This platform is hence made to enable gamers to earn money from their skills, fostering a vibrant and sustainable gaming community.
“We wanted to create a platform where gaming skills could be more than just a pastime,” said Mr Gilisho during its launch. “Candy Kash is about turning passion into profit, providing an engaging and fair environment for gamers to compete and earn real money.”
Gilisho’s innovative skills date back to his high school years when he created a weapon detector that won global recognition.
Candy Kash aspires to become a global powerhouse in the gaming industry. With ambitions to expand throughout Africa and beyond, the platform seeks to transform skill-based gaming by delivering a distinctive combination of entertainment and financial incentives. Gilisho’s ultimate objective is to build a multi-billion dollar company listed on international stock exchanges, setting a new standard in the gaming sector.
The following features set Candy Kash apart from other mobile games in the industry:
Skill-Based Earnings: This is the main factor that inspired the game’s innovation. Following a model mirroring the popular Candy Crush game, Candy Kash allows gamers to earn real money based on their gaming skills by competing against other players. This feature transforms casual gaming into a profitable venture.
Fair Play Environment: The platform is designed to be unhackable, ensuring that all outcomes are purely skill-based and unalterable.
Real Opponent Matches: Players compete against real human opponents rather than AI, which enhances the interactive and competitive experience.
Customised Music Experience: Players enjoy a tailored music experience during game play, enhancing the game’s engagement and enjoyment.
Since its launch, Candy Kash has reached several key milestones despite being a new player in the sector. The platform has disbursed millions of Kenyan shillings to winners, with instant transactions providing seamless financial benefits. Despite minimal advertising, Candy Kash has drawn tens of thousands of users, with expectations to grow to millions within the next two years.
As part of its initiative to give back to the community, the company supports budding innovators by building innovation hubs and contributing funding and resources to bring their ideas to life. Candy Kash also engages in various CSR activities, including offering scholarships and supporting educational institutions.
“As the problem solvers our country needs, we possess the energy, zeal, and passion to transform challenges into opportunities. Let’s channel our creativity and drive to reshape the narrative,”the founder said.
