Meta which owns Facebook, Instagram and WhatsApp announced the roll out two monetisation features for creators in Kenya.
In a statement, Meta said features; In-Stream Ads on Facebook and Facebook Ads on Reels, will enable creators earn money by producing original videos and building their community.
Meta said that In-Stream Ads can play before, during, or after on-demand videos, whether it’s pre-recorded content or recordings of previous live streams.
These include Pre-roll Ads (before the video starts), Mid-roll Ads (during videos), Image Ads (static images displayed beneath the content) and Post-roll Ads (end of videos).
The company said Ads on Facebook Reels will integrate seamlessly into original Reels, and creators will get paid based on the performance of their original reels.
Eligibility criteria
The following are some of the criteria that one has to follow to have their page monetized;
- Maintain a follower count of 5,000 or more (excluding friends)
- Accumulate a minimum of 60,000 minutes of video views within the last three months
- Ensure the absence of any copyright strikes and adherence to Facebook’s community standards
- Maintain a presence of more than five active videos on your page
- Successfully pass Facebook’s monetization policies and community standards review
- Be of legal age, 18 years or above
Content creators must also focus on creating high-quality, valuable content, building a strong audience, exploring monetization features, engaging with brands and sponsors, optimizing for monetization, and adhering to platform policies to maximize their chances of successful monetization.
How to apply for Facebook Monetization
To apply for Facebook monetization, follow these steps:
- Eligibility Check: Ensure you meet the requirements, including having a Facebook Page with at least 10,000 followers and complying with Facebook’s Partner Monetization Policies.
- Access Creator Studio: Go to Facebook Creator Studio, click on the Monetization tab, and select your Page.
- Apply: Click on “Apply” to access the Monetization Eligibility Checker. This tool will indicate your eligibility status.
- Set Up Payment: If eligible, link your payout profile by providing tax and bank information.
- Follow Guidelines: Adhere to Facebook’s content policies to maintain eligibility.
How to check monetisation eligibility for Pages
Follow the steps below when checking monetisation eligibility for Pages;
- Go to Meta Business Suite desktop.
- On the left, click the Monetisation tab to see an overview of your status and Page eligibility.
- Select the Page that you want to check in the top left drop-down menu.
- You will see if you have any monetisation violations in the Status section. You can also see if you have recent violations in the Policy issues tab on the left.
If you click on View Page eligibility, you will find more detailed information about your Page’s access to monetisation tools;
At the top, you’ll see a list of monetisation tools that you are eligible to use. Click Set up to get started using a tool.
Click the arrow to the right of Other monetisation tools to see a list of tools that you aren’t eligible to use at this time.
Under each tool, click View criteria to see criteria that must be met in order to use it.
How to check monetisation eligibility for profiles
Follow the steps below whenc checking monetisation eligibility for profiles;
- Go to the professional dashboard on mobile.
- Go to Tools to try.
- Select Monetisation.
From here, you will be able to see monetisation programmes and professional tools available in professional mode.
If your profile is eligible for a monetisation tool, when you select a tool (for example: Stars), you will see prompts to set it up.
If your profile is not eligible for monetisation, Not yet eligible will appear above the list of monetisation tools.
Click on an individual tool to see criteria that must be met in order to use it.