Running advertisement was a preserve of giant companies which mainly used traditional media. This disadvantaged small and medium enterprises working with low marketing budgets.
For over 8 years, Adnest Africa, an advertising company has been on a mission of revolutionising product promotion. They are client-centric and go beyond the usual advertising. Additionally, the company gives even the start-ups the much-needed visibility which in turn boosts brand visibility and awareness, leading to a return on investment.
About Adnest Africa
Adnest Africa was founded in 2015 and is based in Nairobi. It is an outdoor advertising company that offers custom-tailored solutions to businesses.
Outdoor advertising, also known as Out of Home (OOH) advertising, offers several advantages that contribute to increased brand awareness and effectiveness in reaching target audiences. Two-thirds of travellers make purchase decisions outside their homes, indicating that outdoor advertising has a significant impact on consumer behaviour and can drive conversions.
OOH provides continuous exposure to a wide audience, ensuring consistent visibility for brand messages and seamlessly integrates into consumers’ everyday lives without disrupting their routines.
Adnest Africa has made OOH their cup of tea; they will never let you down on this. The company offers various methods, including mall advertising, billboards, corporate branding, transit media, and digital screens.
Why Adnest Africa Is Focusing On Small Businesses
It is true that many agencies focus solely on providing advertising services without going beyond to help businesses achieve their goals. Additionally, small businesses often face the challenge of being misled into ineffective marketing strategies that offer little to no return on investment.
To address this gap, Adnest Africa has introduced a new service specifically tailored for Micro, Small, and Medium Enterprises (MSMEs). In Kenya, there are approximately 1.5 million formally registered MSMEs and over 5 million informal MSMEs, these businesses contribute 30 percent to the GDP and offer employment opportunities across multiple sectors.
About Their New Marketing Strategy Development Service For Small Businesses
To support MSMEs in Kenya, Adnest Africa offers development services for winning marketing strategies.
The company’s new service offering is designed to assist small businesses in developing tailor-made marketing strategies that align with their unique needs.
This comprehensive approach starts with understanding the business’s marketing requirements and compiling a proposal and implementation plan accordingly, assessing each business and providing advice on the most suitable platforms to advertise products or services, thereby eliminating the challenges faced by small business owners who have been misled by ineffective marketing agencies.
Need To Advertise Your Small Business? How The New Service Works
The process begins with a thorough understanding of each business’s marketing requirements. Adnest Africa’s team conducts in-depth research to identify the target audience and their characteristics, preferences, and behaviour.
They gather valuable demographic information and create customer personas that represent different segments of the target audience.
With this deep understanding of the audience, Adnest Africa develops tailor-made marketing campaigns that effectively resonate with potential customers.
They leverage the insights gained from market research and customer data analysis to craft compelling messaging, select appropriate advertising channels, and design engaging visuals.
The goal is to create a cohesive and impactful marketing strategy that aligns with the unique needs and goals of each business.
Data-driven decision-making is a core aspect of Adnest Africa’s approach. They continually analyse customer data, monitor market trends, and evaluate campaign performance to provide valuable insights and guide decision-making.
By measuring key performance indicators (KPIs), such as reach, engagement, and conversion rates, Adnest Africa ensures that the marketing efforts of MSMEs are optimized for maximum impact and results.
Furthermore, Adnest Africa takes a customer-centric approach, recognizing that building relationships and providing value to customers are crucial for success.
They help MSMEs understand the needs and pain points of their target audience, enabling them to deliver exceptional experiences that foster customer loyalty and advocacy.
Through personalized and meaningful interactions, Adnest Africa helps businesses establish strong connections with their customers, driving long-term success.
What Makes Adnest Different From Other Marketing Firms And Services
Adnest Africa stands out from the competition due to its innovation-driven team, transparent processes, extensive network, and client-centric approach.
The company’s young and vibrant team is constantly exploring new ideas and approaches to deliver cutting-edge outdoor advertising solutions.
They believe in transparency and clarity, maintaining open communication and providing clear pricing structures.
For MSMEs in Kenya seeking guidance on developing a winning marketing strategy, they can contact Adnest Africa at marketing@adnestafrica.com to get started.
