Guinness, the Official Beer of the Premier League, launched an unprecedented Premier League Trophy Tour in Kenya to celebrate some of the country’s most passionate fans who go ‘extra.’ This means they ‘live and breathe’ the Premier League, showing year-round dedication and loyalty that transcends typical fandom. While Kenya may be thousands of miles from the Premier League’s stadiums, for these dedicated fans, it feels just like home.
Guinness teamed up with former Arsenal and Premier League legend, Nwankwo Kanu to surprise four of these Premier League superfans across the country by having the iconic Premier League trophy delivered directly to their homes. In these truly remarkable series of intimate, authentic and unrivalled experiences, Guinness showcased how, for super passionate Kenyan fans, the Premier League is woven into the fabric of their very communities and celebrations.
By making the fan the official host of this incredible reward, Guinness validated the notion that Kenyan fans have profoundly welcomed the Premier League into their daily lives and culture. This was not a regular trophy tour, often a formal display viewed from a respectful distance. This was a deeply personal homecoming that went extra, creating unmissable moments and strengthening Guinness’s bond with football fandom and the vibrant cultures that fuel the sport across the country.
“The Premier League holds a special place in the hearts and homes of Kenyan football fans. We have the third largest EPL fanbase on the continent. Which is why Guinness had to go the extra mile to match the passion and unwavering love for the beautiful game embodied by our consumers, by bringing the Premier Leauge trophy closer to them than it’s ever been,” said Joy Murugi, Guinness Brand Manager.