The Family Behind The successful Mombasa Maize Millers Limited

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The Family Behind The successful Mombasa Maize Millers Limited
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Mombasa Maize Millers (MMM) is one of the leading manufacturing company in the country specializing in the production of maize flour, wheat flour and animal feeds. Its maize flour brands Ndovu, Cosmo and Taifa rank among the best-selling in the Kenyan market.

In this article, WoK brings you the family behind this success story and highlights everything you need to know about Mombasa Maize Millers Limited.

MMM

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Mombasa Maize Millers is a Kenyan based manufacturing company that mainly deals with activities related to maize milling, wheat milling, grain milling and producing sweets and animal feeds. The company is currently the largest millers of maize and wheat in Kenya with branches in Nairobi, Mombasa, Kisumu, Nakuru and Kitale.

MMM prides itself in the use of the latest modern technology to produce the best quality in its wide range of products. It enjoys 38 percent share market of the wheat flour category and 27 percent of the maize flour market share. This is quite a huge achievement for a single company based on the fact that the flour industry is extremely competitive with the influx of new foreign entrant brands in the country. The company is certified by the Kenya Bureau of Statistics (KEBS) and the Kenya Bureau of Halal Certification.

Mombasa Maize Millers Brands

MMM has a wide range of products in different categories. In the Maize flour line, the company’s products retail under the brand names; Ndovu maize meal, Cosmo maize meal, Shibe maize flour, Tima maize flour, Bahari Maize meal and Taifa Atta MK1 Maize flour. Baking products are Ndovu Home baking flour, Taifa All Purpose Flour, Swan Home Baking flour, Taifa Self Raising Flour, Cosmo Home Baking Flour and Taifa Chapati flour. It also produces animal feeds under the brand name Faida Dairy Feeds, Faida Feeds High Yield, Faida Feeds Layers Mash and Faida Kienyeji Mash.

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The company produces cooking oil under the brand names Halisi Pure Vegetable oil, Halisi Fry, Bora Vegetable cooking oil and Salsa cooking oil.  It also produces salt retailing under the brand name Sunsalt. The company’s flour products are mainly supplied to supermarkets, wholesalers, bakeries, restaurants and hotels while the animal feed products are sold to farmers, feed retailers and cooperative societies.

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MMM Founders and Leadership

Mombasa Maize Millers Limited was established in 1978 by two brothers, Islam Ali and Ahmed Ali famously known as ‘The Ali Brothers.’ The founders later passed away and the leadership was taken over by their children and the second generation family members who have continued to steer the company to major accomplishments and success. The leadership structure currently comprises Hashim Ahmed who is the company’s Director and Ali Ali who serves as the General Manager.

Mombasa Maize Millers History

MMM started with a single maize mill in Mombasa. In its infancy, the company faced a lot of challenges such as capital facility which restricted the company’s ambitions to grow fast. During those days, many Kenyans would take the local unprocessed maize flour and it proved to be a difficult task to convince people to switch to processed maize flour. The lack of proper infrastructure also posed challenges when it came to communication and transportation, making it difficult to reach consumers across the country. However the founders didn’t give up on the dream and remained consistent and slowly by slowly the company began gaining loyal clients. The company has since grown from a small local brand to become the largest miller of maize and wheat in Kenya with a brand recognition on an international level.

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