The Women in Film Awards (WIFA), a pioneering platform dedicated to recognizing and celebrating the contributions of women in the film industry, and The No.1 International Gin brand Gordon’s have partnered for its 6th edition. This collaboration amplifies WIFA’s mission of spotlighting female creatives who are shaping Kenya’s cinematic landscape. Gordon’s is proud to celebrate women who are striving to deliver excellence in the creative industry.
Since its inception, WIFA has been at the forefront of championing women’s roles in film and television, from directing and producing to screenwriting and cinematography. This year, with the support of Gordon’s Gin, WIFA is set to deliver an even more immersive and memorable experience, reinforcing the importance of visibility and recognition for women in the industry. Gordon’s recognizes the importance of spotlighting the stories of the women shaping Kenya’s film landscape through the media and its influencers that serve as an inspiration for future film makers.
“Women have been at the heart of Kenya’s evolving film industry, yet many still go unrecognized,” said Dr. Susan Gitimu, Founder of WIFA. “WIFA was created to change that narrative, and we are thrilled to have Gordon’s on board as a partner who shares our vision of empowering and elevating female creatives. This collaboration is a step towards ensuring that women’s voices continue to shape the future of film.”
The awards are an opportunity for women in the creative industry to connect, network, and toast to the achievements of women in film over delicious Gordon’s cocktails.
“Gordon’s is proud to stand with WIFA in recognizing the incredible women who are pushing the boundaries of storytelling in Kenya,” said Zipporah Ndung’u, Senior Brand Manager, Gordon’s Kenya. “Film is a powerful medium that shapes culture, and by supporting WIFA, we are ensuring that female creatives receive the visibility and recognition they deserve. Having previously partnered with Insignia Productions on Single Kiasi, we are thrilled to now support WIFA in its mission.”
This is not the brand’s first foray in film as Gordon’s has even been featured in global classics such as James Bond’s Casino Royale.
The Women in Film Awards 2024 will take place on 8th March, marking International Women’s Day with a grand celebration of outstanding female filmmakers and industry professionals.
