Once Kenya’s only television network, KBC has had its fair share of ups and downs. The surge of new stations over the years resulted in a decline in its viewership.
However, the station is not backing down. KBC made a major move in a bid to help increase viewership.
The company re-branded unveiling a new look studio and logo. KBC also hired some of Kenya’s veteran news anchors.
A section of them had disappeared from the limelight for years.
The journalists are:
Catherine Kasavuli
A role model to many anchors in the country, Kasavuli was the first female news anchor in Kenya.
The legendary anchor has worked for some of the biggest media houses in Kenya. They include; Kenya Television Network (KTN), Citizen TV and KBC where she began her career.
Her voice and demeanor commanded the attention of viewers for about three decades.
She is a receipient of the revered Order of the Grand Warrior of Kenya.
Tom Mboya
Tom Mboya was once a powerhouse in journalism.
His exploits in the world of media saw him feted by CNN as the Best Journalist in Africa in 2012. He also won the Global Leaders Award in 2013.
While at the peak of his career, Mboya, a senior anchor at Citizen TV departed for K24. At the time, pastures seemed greener at the Mediamax owned network.
However, all did not end well as he was unceremoniously let go.
Mboya was unveiled as one of the anchor in new-look KBC.
Fred Indimuli
The media guru worked for Radio Africa Group for quite sometime before moving on to other stations.
He hosted the morning show for Citizen TV alongside Joey Muthengi and Willis Raburu. Indimuli later left the RMS owned media house for K24.
He now joins KBC where he will be hosting Easy Friday from June 25.
Apart from these legendary anchors, KBC also hired some other news anchors.
They include; Fayyaz Qureishi, Cynthia Nyamai, Shiksha Arora, John Kioria, Juma Ballot, Harith Salim, and Nancy Onyancha.
KBC introduced a special Saturday segment dubbed Legends which will be hosted by Pauline Seghu and Badi Muhsin.
Harith Salim and Nancy Onyancha will host Darubini- a Swahili segment that was retained by the station.
Tom Mboya and Purity Museo will be hosting the new prime edition which will be premiering on Mondays. Their first interviewee will be ANC party leader Musalia Mudavadi.
“I want to assure Kenyans that the new look KBC has something for everyone. To our advertisers, we wish to indicate that KBC has the widest signal reach in Kenya that you can take advantage of,” the managing director said.
