Anerlisa Muigai: Keroche Heiress Selling Her Instagram Account For KSh 65 Million

Keroche Heiress Anerlisa Muigai has revealed to the public her new rate card.

The businesswoman has also placed her Instagram account with over 1 million followers on sale.

On the rate card, Anerlisa stated for one to buy the account it would cost KSh 65 million.

The ambitious rate card also revealed the amount she was charging for business posts and ads.

Anerlisa Muigai charges KSh 80,000 for a 24-hour business advertisement on her Instagram stories.

She is also charging KSh786K for a post on her Instagram account for three weeks.

To get Anerlisa as a brand ambassador, one will have to spend KSh13.1 million  ($100000) for three months.

For club appearance, Anerlisa is charging at least KSh1.9 million  ($15000) for three hours.

The businesswoman is the CEO of Nero company.

She started the company, whose flagship product is Executive bottled water, in 2015.

In a past interview, Anerlisa said that she started the company after she applied for a marketing job at her mother’s business, Keroche Breweries, which was rejected.

Anerlisa is among many Kenyan celebrities who have shared their rate cards with fans and corporates to boost their revenues.

Others who have shared their rate cards are Willy Paul, Terence Creative, Mulamwah, Juliani and Crazy Kenner.

Keroche Breweries

Keroche Breweries was founded in 1997 and has gone on to become the second-largest producer of alcoholic drinks in Kenya.

The company was set up by Tabitha Karanja and her husband Joseph Karanja at their Naivasha farm.

It started operations with only 5 employees and produced fortified wines for low-income earners.

The multi-billion Keroche Breweries began with a capital of KSh 500,000. The couple pooled money from their hardware business to set up the brewery.

While the company would grow to be a household name, it has often been at the receiving end of the Kenya Revenue Authority (KRA).