Antonio Mudong’i: Agribusiness Graduate Who Built A Thriving Poultry Farming Business From Scratch


Antonio Innocent Mudong’i is a seasoned young farmer and passionate poultry expert hailing from Kitengela, Kajiado County. He is a young and ambitious entrepreneur armed with a degree in Agribusiness Economics and Food Industrial Management from Jomo Kenyatta University of Agriculture Technology who set out to turn his passion for farming into a flourishing business.

This is his success story as told by WOK

From Classroom to Chicken Coop

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After graduating in 2015, Antonio ventured into the world of poultry farming with a bold move. He invested in an incubator worth Sh280,000, setting the foundation for his future success. With 600 broiler eggs purchased at Sh30 each, Antonio patiently incubated them, and to his delight, 520 hatched, kickstarting his poultry business. This initial success fueled his determination to push further and grow his enterprise.

Overcoming Starting Challenges to Achieve Success in poultry farming


Antonio’s journey was not without its hurdles. One of the major challenges he faced was encountering sellers of fake fertilized eggs and unreliable suppliers who would take money from farmers but fail to deliver the promised chicks. Despite these setbacks, Antonio remained resilient.

He sought to build trust among his clientele and prove that genuine farmers like him could deliver on their promises. Through his dedication to quality and reliable service, he slowly gained the trust of farmers and forged strong relationships with them.

The Road to Expansion

As Antonio’s business grew, he recognized the potential in specialized breeds that were often overlooked by other farmers due to cultural beliefs. He introduced Frizzled-feathered and Naked neck birds to his farm, which he affectionately referred to as “money-makers.” These unique breeds possessed distinct qualities and were highly sought after, particularly in Tanzania.

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Antonio successfully expanded his reach by leveraging social media platforms like Facebook, and attracted customers from across the border. Through diligent planning and adhering to strict protocols, he ventured into the Tanzanian market, transporting his birds via passenger buses and ensuring compliance with health and safety regulations.

On Him Sharing Knowledge on Poultry Farming and Inspiring Others

Antonio’s success didn’t just bring personal fulfillment; it ignited a passion for sharing his knowledge and experiences with others. Recognizing the importance of education and mentorship, he actively engaged with aspiring farmers, both online and in person. He offers both free content and paid training courses on matters Agriculture.

Antonio’s story of starting from scratch, coupled with his expertise in poultry farming, served as a guiding light for many aspiring farmers. His dedication to empowering the next generation of farmers and helping them navigate the challenges of the industry has made him a respected figure in the agricultural community.

On Him Inspiring Other Aspiring Farmers

Antonio Mudong’i’s relentless pursuit of his passion for poultry farming has transformed him into a visionary leader in the industry. From his humble beginnings with an incubator and a handful of eggs, he has built a thriving business that continues to grow. Antonio’s unwavering commitment to quality, customer satisfaction, and innovation has paved the way for his remarkable success. Today, he stands as a beacon of inspiration, encouraging others to follow their dreams and realize their potential in the world of agriculture.

His Growing YouTube Presence

Through his engaging YouTube channel, AIM Agriculture Farm, Antonio shares a wealth of agribusiness content, offering valuable insights and experiences with some videos garnering over 1 million views. His love for agriculture shines through as he delves into topics such as chicken/poultry farming, mixed farming, dairy farming, and agribusiness in general.

Other contacts

You can also connect with Antonio via WhatsApp on +254723777508.

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