Former K24 TV journalist Caleb Karuga has turned to entrepreneurship years after he was fired from the Mediamax-owned station.
Karuga who has also been practicing agribusiness for close to 10 years recently announced the launch of his new eatery.
The media personality shared news of his new joint, Coffee 254, in a social media post on Monday morning, May 8.
Karuga mentioned that he had plans in mind to open the shop for more than five years.
“Finally! After five years of praying, planning, procrastinating & lots of giving up on this dream – by God’s grace today we officially launch Coffee 254,” he shared.
He also announced a 20% off discount until the end of the week, adding that he is celebrating his birthday today.
“It’s also my birthday today, so if we share a birthday, a cuppa of Latte Macchiato, Cappuccino, Mocha, Vanilla Latte, Espresso, Hazelnut Cappuccino, Black or White Coffee is on me. All Drinks are 20% off till Sunday,” Karuga mentioned.
The joint is located along the Thogoto/Dagoretti Road, a few meters from the Southern Bypass.
Who is Caleb Karuga
As earlier reported on WoK, Karuga was born and raised in the central province of Kenya.
He later came to Nairobi to pursue a Degree in IT but quit midway when he realized that it wasn’t his passion.
While at the university, he had acquired some basic knowledge in film and videography and so he decided to join the media field.
With the little savings he had, he bought a video camera and began shooting videos for funerals, weddings and any events he would be booked to cover.
Through the videography job he made some good money to enable him to register his first company named Target Creations in 2003.
His big break came in 2007 when the CEO of Ashleys Terry Mungai who also happens to own Miss Kenya, Miss Tourism and Miss Commonwealth, noticed his talent and passion for videography.
She had seen him record videos for JCC Church, Ngara and asked him to be the official videographer of the 2007 Miss World Pageant finals that were held at the Kenyatta International Conference Center.
He signed the Ksh 250,000 deal and covered the event which was a success and gave him a very big networking opportunity.
In August 2007, K24 TV was being established and were looking for journalists and technical workers.
He used the clip of the work he had done at Miss Pageant to apply and was employed as a reporter and cameraman.
He worked for K24 TV for six years until 2013 when he was relieved of his duties together with several other employees. He was paid Ksh 1.3 million compensation benefit that he used to kick-start his agribusiness journey.
Despite failing so many times, Caleb didn’t give up on his farming dream. He kept on learning from his mistakes and trying one more time.
Today he runs farms in Kikuyu, Nyeri and Laikipia where he practices poultry rearing and farming. He has thousands of indigenous quails, chickens, guinea fowls, dairy goats and cows.
He farms sweet potatoes, butternuts, sunflowers and strawberries across his three farms.
