By Faith Nyambeki
Content is king and it doesn’t matter which platform you opt to use. Long gone are the days when content creators had to rely on traditional forms of media to make a living. The new kids on the block have completely changed the game as we knew it. The likes of Crazy Kennar, real name Kennedy Odhiambo (who form the basis of this piece), has become an internet sensation with his easy to relate vines. Here is his story.
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The viner started his education at Sacred Heart Primary school in Baba Dogo before joining Ringa Boys High School in Homa Bay County. Crazy Kennar is currently a third year Bachelor of Science in Actuarial Sciences student at the Jomo Kenyatta University of Agriculture and Technology (JKUAT).
Crazy Kennar started acting while he was in Class Three and at Class Seven he scooped the best actor award in Nairobi county during the Kenya National Music and Drama Festivals in 2011. It was in high school that he picked comedy courtesy of his teacher. He told Buzz writer Thomas Rajula of his moment of epiphany:
“…I picked up comedy while doing narratives in high school. My teacher then, Mr Andal, discovered my talent when he had me come up with a seven minute script after we had no script four days to the competitions…”, said the online comedian. Together with Stanley Omondi, who was his schoolmate and now part of Tales of Crazy Kennar, they did the narrative together and mastered it. He said it’s at this point that he realized he had a special gift of creating content. Crazy Kennar, who also calls himself the content cartel, started to do what he does best after joining JKUAT.
One of their most successful videos on YouTube was the parody of Ethic, Sailors, Boondocks, Delo and Zzero in one class. It gained over 1.3 million views and counting.
The viner is the chief executive officer of The Crazy Kennar Company. The other five members who make up the team are: Yvonne Khisa, Bushra Sakshi, Stanley Omondi, Cynthia Wanjiru (Shee) and Stephen Miser (Useful Idiot).
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How the group makes money
They partner with brands at a fee. According to Crazy Kennar, they have standard packages which may vary depending on what some clients requirements.
Stand Up Against Depression
This noble initiative was conceived after one of their fans-who attended the Live Vine Show-died due to depression. In Kennar’s own words, this “is an initiative to engage our fans and give them a space to share their stories”.
He has worked with the equally talented Flaqo and YY on videos.
By the time of writing this article, The Tales of Kennar YouTube channel had 333K subscribers and over 65 million views time. His video ‘Ghalfa Bin Vuu’ made heavy rotation on social media platforms.
The funny has been in a relationship with his girlfriend Natalie Asewe for the past 12 years. Kennar was thought to be dating the equally talented Cartoon. The two appeared in Base by Safaricom in matching kitenge outfits sparking rumours of a relationship.
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