The year 2024 was a turning point for Dem wa FB, whose real name is Millicent Ayuwa. Her career skyrocketed, thanks in large part to Oga Obinna. When she became a co-host on Obinna TV, Obinna took her under his wing, mentoring her and shaping her into the brand we know today.
While rumors have swirled that the two had a falling-out—leading to her departure from the show—Dem wa FB hasn’t slowed down. Her star continues to rise, with her services now in high demand.
Here’s a look at the deals that made her the most bankable comedian of 2024.
Greenline Safaris
With over 980K followers on Facebook, 388K on Instagram, and another 1.6 million on TikTok, Dem wa FB was an obvious choice for Greenline Safaris when they sought to promote their brand. She shared a video on her Facebook page showcasing the booking office of Greenline Royal Company—the parent company of Greenline Safaris—and highlighting the comfortable waiting bay.
By the time this article was published, the video had amassed over 64K views on Facebook, proving her influence.
Powerstar Supermarket
Dem wa FB has also been working with Powerstar Supermarket, a household name in parts of Nairobi. She has been spotted engaging with staff and customers at their Naivasha and Kitengela branches, creating vibrant, memorable moments that resonate with her audience.
Raha Premium
The comedian has partnered with Raha Premium, one of Kenya’s top-tier maize flour brands. Known for its high quality—and price tag—this deal underscores Dem wa FB’s ability to represent premium products.
Skyworth Kenya
Dem wa FB’s collaboration with Skyworth Kenya, a leading electronics brand, has been another highlight of her year. One of her skits promoting their products has garnered over 150K views on Facebook, further cementing her reputation as a trusted influencer.
Modern Furniture Pacific LTD
Dem wa FB’s first trip abroad—to Dubai—was courtesy of Modern Furniture Pacific LTD. She has been working with this furniture company for quite some time and even visited their premises after a fire incident affected the building housing their products.
MOGO Kenya
She is also a brand ambassador for MOGO Kenya, a global FinTech company operating in 17 countries across three continents. This partnership adds an international flair to her portfolio.
Pepsi Max
In one of her most successful campaigns, Dem wa FB created a skit for Pepsi Max that garnered over 500K views on Facebook. This achievement highlights her ability to connect with audiences and deliver measurable results for brands.
December Highlights
These are just some of the top brands Dem wa FB has worked with in December alone, showcasing her meteoric rise as Kenya’s most bankable comedian. From local supermarkets to international brands, her influence continues to grow, proving that laughter truly pays.
