Everlyne Musyimi is the founder of Pure Brand Printers Limited.
The company offers an array of services in printing, advertising and marketing including making signages, billboards and roll up banners.
Musyimi who studied Mass Communication had dreams of becoming a news anchor but lack of opportunities forced her to venture into entrepreneurship.
Here is her story as told by WoK.
In an interview with Citizen TV, Musyimi noted that following her graduation from university, she was not able to secure a job.
With bills to pay, she decided to try printing since she was conversant with it and in no time, business started streaming in.
Her husband noted the gradual steps that she was making and encouraged her to venture into the business fully.
“My husband noted that I was making some money and made some good profits. He sat me down and pointed out what I was doing as an opportunity that I could venture into fully,” she said.
In 2019, Musyimi established Pure Brands Printers Limited with one staff and a small machine that printed stickers and small banners.
A year later, she bought a bigger machine that was able to print a billboard, and move to a much bigger office.
“I had to move offices because I needed to hire one more operator for the new machine and a designer,” she explained.
Musyimi is among entrepreneurs in the printing business who enjoyed good business during the campaign period.
However, it came with its own challenges.
“During the campaigns, business was available but it had a lot of pressure. For instance, a client would give us a job and demand for it by the end of the day
“This was unlike normally when the client would give us a week for production and delivery,” she said.
Despite the challenges, Musyimi made good money, adding that they worked on over 100 billboards, 200,000 posters and over 7,000 stickers.
“It was a good time for us, we made good money,” she noted.
