Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part of the Dubai Department of Economy and Tourism and Beautiful Destinations have extended the application deadline for the Beautiful Destinations Academy to May 8, 2025, due to overwhelming interest.
The academy offers aspiring content creators a unique opportunity to gain skills and experience in Dubai, a fast-emerging global hub for the creator economy.
“The response has been incredible,” said Jeremy Jauncey, CEO & Founder of Beautiful Destinations. “The number and quality of applications has surpassed all our expectations, as people have applied from all over the world, and all walks of life. We truly believe in the transformational opportunity our partnership with the Dubai Department of Economy and Tourism (Visit Dubai) is bringing and are excited for aspiring content creators to break into this exciting, growing industry, live and learn in one of the world’s most dynamic cities, and train alongside the best in the business.”
Jeremy added that the academy will also open early access for its second intake starting in September.
“If you’re passionate about the world around you and want to build a career shaping how people see and experience it, there’s never been a better time to get started. This is your chance.”
Beautiful Destinations, renowned for its engaging Instagram presence since 2012, is seeking talented individuals with a knack for visual storytelling to become its next cohort of travel creators and experience an unparalleled lifestyle in Dubai – at no cost.
With the digital content creation field gaining traction among young professionals, and studies indicating that social media now shapes three-quarters of travel choices, Visit Dubai and Beautiful Destinations are joining forces to nurture the upcoming generation of travel influencers and make aspirations a reality.
Through a groundbreaking alliance with Visit Dubai, Beautiful Destinations is providing social media enthusiasts a distinctive avenue to transform their creativity into a rewarding profession, showcasing their content to a global audience exceeding 50 million followers.
Select participants will receive guidance from both creative and business leaders to become the next wave of talent, producing captivating travel videos for audiences worldwide and embarking on a career path with significant earning potential, all while discovering some of the world’s most coveted travel experiences.
The curriculum is designed to hone both creative and commercial skills, blending technical expertise with core marketing principles. Key modules include:
- Mastery of audio-visual content creation across multiple platforms
- Cinematography, shots and movement including sequences and transitions
- All aspects of post-production from editing and grading to narrative, music and sound design
- Emerging technologies and VFX including AI-assisted content creation and CGI
- Strategic understanding of marketing objectives and audience engagement
- Tourism industry knowledge and destination marketing principles
- Professional ethics and business acumen
An unmissable opportunity to ‘live your best life’ in Dubai… and beyond
Successful applicants will receive a generous package while enjoying the opportunity of a lifetime living in Dubai – a vibrant city with iconic landmarks and endless visual inspiration.
- Free accommodation in serviced apartments in one of Dubai’s most sought-after neighbourhoods throughout the 3-month Academy residency
- Generous salary to cover living expenses for the duration of the programme
- Epic perks including unparallelled access to shoot in some of Dubai’s most stunning and exclusive locations, normally reserved for celebrities and royalty
- Insider knowledge and the chance to work alongside Jeremy Jauncey, CEO and Founder of Beautiful Destinations
- Hands-on coaching and mentorship from Beautiful Destinations’ travel creators so participants can master the creative and technical skills to take their content to the next level
- Certificate of Participation from one of the world’s leading tourism educational organisations, the Dubai College of Tourism
- Guaranteed pipeline of job opportunities with Beautiful Destinations upon graduation, setting alumni on an unrivalled career pathway as a social media content creator whose work will be showcased to millions of followers and brands
Entries will be judged by a panel of experts including H.E. Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai) and Jeremy Jauncey, CEO and Founder, Beautiful Destinations.
The first lucky apprentices will join the Beautiful Destinations Academy in May, learning creative and business skills from industry pros to turbocharge their prospects and build their personal brands.
Applicants can fill an online application via beautifuldestinations [dot]com/academy.