Cape Media-owned Radio 47 has risen to the top five among Kenyan radio stations.
According to a new survey by the Media Council of Kenya (MCK), Radio 47 is at number five with 5 per cent listenership.
Radio Citizen is at the top with 22 per cent, Radio Jambo is second with 14 per cent.
Third is Radio Maisha gaining 11 per cent and Milele FM at fourth with 6 per cent.
The survey covered 2023 and showed that the top four radio stations retained their spots in the ranking, with Radio Citizen gaining more viewers from 18 per cent in 2022 to 22 per cent in 2023.
MCK CEO David Omwoyo praised the upstart radio station for breaking into the top five.
“Radio 47, a new entrant is up at 5 per cent. There is something they are doing right,” Omwoyo said.
Radio 47 launched in March 2023 and hit the road running by poaching big names from rivals like Radio Citizen, Milele and Radio Maisha.
It added Hassan Kauleni, Fred Arocho, Emmanuel Mwashumbe, Alex Mwakideu, Beatrice Maganga, Eva Mwalili and Dr Ofweneke to its array of radio stars.
According to the MCK survey, Daily Nation dropped its market share from 42 per cent in 2022 to 35 per cent in 2023 in the newspapers category.
The Standard took the second spot at 21 per cent, down from 28 per cent, followed by Taifa Leo at 14 per cent.
The Star was ranked fourth with an increased market share from four per cent followed by Nairobian and People Daily at six and five per cent respectively.
