Ryan Ichangahi: Meet Kenyan-British Designer Taking Over Local, UK Fashion Market
Ryan Ichangahi is a Kenyan-British fashion designer who has been steadily gaining acclaim in both Kenya and the United Kingdom.
He established the fashion brand Kiroho, which draws inspiration from fashion and cultural expression, merging contemporary street style with traditional elements.
This unique fusion has garnered the interest of numerous public figures and influencers in both nations.
The brand’s popularity has been further enhanced by its increasing celebrity endorsement.
Recently, for example, the Kenyan-U.K.-based Drum and Bass artist Degs donned Kiroho attire during a concert in Kenya, significantly elevating the brand’s profile.
Additionally, other Kenyan personalities, including VDJ Jones, Dyana Cods, and Nyeri Teargass Man, have been seen wearing Kiroho’s bespoke designs.
Kiroho’s influence transcends the realm of fashion, as the brand is deeply involved in community initiatives in Kenya.
In a notable partnership with Njumbi High School, Kiroho presented a branded t-shirt during a talent show, demonstrating its commitment to inspiring the youth through fashion.
Ryan envisions Kiroho as more than just a fashion label; he recognizes a significant connection between music and fashion, both serving as vital avenues for self-expression.
In line with its cultural outreach, Kiroho plans to create a music video, with Ryan aspiring to collaborate with prominent Kenyan artists like Bensoul.
