The success story of SportPesa has seen more players enter the market to tap on the multi-billion industry fueled by the betting craze in Kenya. One company in particular that has quickly established itself in a market dominated by Sportpesa is Betin. Their marketing strategy coupled with irresistible offers and promotions have made the company “Kenya’s fastest growing betting website”. To endear the company to Kenyans, Betin unveiled former Inter Milan player, MacDonald Mariga, who now plies his trade at second tier Spanish Club Real Oviedo as the betting firm brand ambassador.
So who owns Betin?
What makes Betin unique
Just as an aside on who are the owners of Betin Kenya, we will deviate just a little bit and look at what makes this company what it is. Betin, unlike its competitors whose main focus is primarily soccer, has a more varied betting menu that ranges from-Tennis, American Football, Volleyball, Snooker, Badminton, Politics, Darts, Cricket, Cycling, Waterpolo, Ice Hockey among other disciplines. Betin prides itself as the only betting company that offers authentic Live casino experience for its players. One can also play virtual tennis, soccer, horse and dog racing and virtual lotteries on 24 hours daily basis. Betin Live betting service allows you to bet on changing your odds ‘right up to the 90th minute’.
Betin Affiliate program
You are allowed to advertise Betin services on your approved sites under the company’s affiliate program and earn commissions every time acquired customers use the betting site service. Bloggers are increasingly turning to affiliate program as a source of revenue. This service is available in Kenya and Uganda.
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History Of Betin
Betin is under GoldBet Group, one of the largest and successful betting and gaming operators in Africa and Europe. Nigeria was the first market the company tested waters under Bet9ja. In Kenya, Gamcode Ltd trading operates the Betin brand under license by the Logispin Group and licensed by BCLB under the Betting, Lotteries and Gaming Act, Cap 131, Laws of Kenya under License n. 785. Before it changed to its name to Gamcode, the betting company entered the Kenyan market as KenBet Gaming Limited.
Who are the owners of Betin Kenya
Unlike Sportpesa whose CEO Ronald Karauri, whose extravagances ensures the betting company is always mentioned on many gossips sites, Betin owners and directors are rather low profile. Most Kenyans are not aware who owns Betin Kenya or who their shareholders are until they have read this article. Betin Kenya is owned by Coast based Italian millionaires Domenico Giovando and Leandro Giovando-both managing directors of the betting company. Other shareholders are Mauritius based Samson Capital and Joseph Yogo whose shares stands at zero.
Dominic Giovando-Managing Director of Eurobet Italia
Our searches on Italian news outlets indicates Dominico Giovando is the managing director of Eurobet Italia Srl, a subsidiary of Gala Coral Limited, operating as Sportbook company. The company was founded in 2006.
How much Bets are placed per month
According to venasnews.co.ke, the worth of bets placed a month are in excess of kes1 billion.
Betin regional directors
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