The automotive industry in Kenya has recently been booming, with many Kenyans trying their luck in it.
Such is the story of Edwin Muthomi, who ventured into business after leaving formal employment and started Somiek Car, a car-selling enterprise.
Mr. Muthomi initially faced challenges common to new investors but eventually carved a niche for himself in the competitive used car market by importing unique vehicles.
He explained that his decision to leave his job was driven by the recognition of a significant gap in the motor industry, coupled with encouragement from friends.
Armed with his savings, he started afresh and focused on this promising opportunity.
Without the support of close friends, he admits he might have abandoned the idea.
His work experience provided valuable lessons that were instrumental in setting up the company.
Prior to leaving employment, Mr. Muthomi conducted thorough research and discovered that many car buyers had limited time to shop around and often relied on recommendations from friends and relatives.
Recognizing that buying a vehicle is not a one-day affair and that many people want to get behind the wheel quickly, he identified these individuals as his target clientele.
“Buying vehicle is not a one day affair. However, most people want to get behind the wheels in the quickest time possible yet they have no time to shop around for the best deal,”he says.
He offers to source unique cars for them and deliver them promptly, addressing their need for convenience and variety.
Muthomi, whose car warehouses are located on Ngong Road and in Nakuru, says he has been able to attract a large customer base from different corners of the country due to his customer-friendly and straightforward approach.
He notes that most of his vehicles are sold through hire purchase agreements.
“Once a customer selects their desired vehicle, the next step involves a deposit, making the purchasing process flexible and accessible. For example, if you’re eyeing a Subaru Forester Non-turbo with features like Eyesight technology and Lane-assist, a deposit of Ksh 1 million sets the wheels in motion.
“Similarly, the Mazda Axela 2008 requires a deposit of Ksh 250,000 and offers a tailored payment plan of 24 months with a total cash value of Ksh 680,000,” he explains.
He further adds that to get approved for a car on hire purchase from Somiek Cars, customers need to fulfill simple requirements.
These include paying a deposit, providing a National ID and KRA PIN for identification, obtaining comprehensive car insurance for added protection, and signing a monthly installment payment agreement.
