In the bustling town of Juja, a remarkable journey began with the determined spirit of a visionary entrepreneur. Meet Jedidah Wambui Muturi, a trailblazer in the mattress manufacturing industry who rose through the ranks from humble beginnings as a salesperson, to establishing her own empire, Fortune Foam and Spring Foam.
In this article, WoK embarks on a captivating exploration of Jedidah’s extraordinary path, marked by resilience, passion, and an unwavering pursuit of success.
From Savings Account to Working Capital
With zero startup capital on one hand and a big dream on the other, Jedidah approached a local financial institution and opened a savings account, laying the foundation for her entrepreneurial endeavors.
Within three months, the resident of Juja, Thika had made enough savings and accessed enough working capital, which allowed her to take significant steps towards turning her vision into reality.
Expansion and Distribution
Starting as an employee in a local mattresses manufacturer, she seized the opportunity to establish her own companies—Fortune Foam and Spring Foam and with the support of the financial institution, Jedidah acquired two lorries and a pickup truck, enabling efficient distribution of her products.
How She Uses Strategic Sourcing to Cut Cost
Jedidah recognized the importance of cutting costs and streamlining operations. She began sourcing raw materials directly from local mattress manufacturers, eliminating the need for intermediaries.
The entrepreneur also explored international markets to procure materials, further optimizing her supply chain.
Nationwide Delivery and Market Presence
Fortune Four’s products are delivered across Kenya, thanks to Jedidah’s partnerships with supermarkets and local retailers. Her keen focus on market presence and customer satisfaction has allowed her to establish a strong foothold in the industry.
On Embracing Digital Payments and Customer Convenience
Jedidah integrated digital payments into her business model, offering customers the convenience of zero transactional charges through a financial institution’s till number. This initiative has enhanced client satisfaction and fostered long-term relationships.
When a raging fire consumed her plant
Jedidah faced a major and devastating setback when a fire consumed her mattresses plant, She would later find herself back on track with the support of the bank who enabled her to rebuild her business from the ashes. She has since insured her business against such risks.
The businesswoman entrepreneurial journey with Fortune Four has become a testament to the possibilities of turning dreams into opportunities and creating a thriving business.
