Over the last few years, YouTube has provided a haven for creative minds worldwide. Kenyan content creators have taken up the challenge and used the platform to grow their brands all while entertaining and engaging the general public.
These celebrities command a massive audience that poses the opportunity to earn as they entertain or educate. A majority create their content from the day-to-day happenings; from past cultural practices, politics, traditional ways, make-up videos, and recipes among others.
While a few have come out to reveal what they earn from their content, others have remained reclusive on their earnings, but can be speculated to make a fortune thanks to their following and viewership.
In this article, WoK looks at some Kenyan YouTubers making a fortune from the platform every month.
Felix Odiwour popularly known as Jalang’o is among the wealthiest media celebrities in Kenya. From a career in comedy to radio, he has established himself as a brand in the country’s entertainment industry.
He boasts one of the most watched YouTube channels in the country, Jalang’o TV, and his talk show, Bonga na Jalas, is highly rated among members of the public. He has hosted celebrities, businessmen and women, and politicians alike on the show. He has previously interviewed Deputy President William Ruto.
Jalang’o has partnered with multiple brands and advertises products via the channel.
The Kenyan YouTuber boasts over 578,000 subscribers, over 600 videos and over 25 million views. She runs the channel alongside her boyfriend Director Trevor.
Most of their content revolves around celebrity interviews and rugs to riches stories.
During an interview in 2021, the couple revealed that they earn about Ksh1.5 million per month from their channel. They have since then purchased a car and an apartment in Kileleshwa.
Popularly known as Njugush, Timothy Njuguna is the leading earner from YouTube in Kenya.
He boasts over 592,000 subscribers and over 70 million views for his content. The comedian tailors his content to portray humour in the daily lives of ordinary Kenyans.
Njugush is a household name in the country’s comedic scene and this has seen him partner with other celebrities including musicians to generate content.
His following has seen him earn endorsements and paid partnerships with brands such as telecommunications giant Safaricom, and KFC among others.
Miss Trudy boasts 300,000 YouTube subscribers. The channel which started in 2014, has 44,205,535 views as of Thursday, July 14, 2022.
She covers a wide range of content from celebrity interviews, social experiment clogs, reviews, travel vlogs, among others.
According to media reports, Miss Trudy recently revealed that she pockets about Ksh500,000 per month from the channel.