In 2018, Makena Kimathi, a mother and former programme coordinator in the United States of America, embarked on a journey that led her back to her roots in Thika, Kenya.
Fuelled by a profound sense of patriotism and a love for Africa, she decided to venture into the world of fashion, specifically focusing on Ankara attire.
Here is her story as told by WoK.
Living in the USA for one and a half years, she realized her deep connection to her homeland and the beauty of African fashion.
“I came to realize that I had actually gone to America to find my purpose because that’s where the idea of Ankara was born. I fell in love with this attire in America and I’m passionate about what I do,” she shares.
Leaving behind her corporate job, Makena delved into the vibrant world of Ankara fashion.
The initial stages were challenging, and she faced the prospect of shutting down her business within the first year.
However, her determination and unique designs soon captured the attention of locals and the Kenyan diaspora.
The key to her success was understanding the diaspora market’s longing for a connection to their homeland.
“People living in diaspora love Ankara attire because they cherish patriotism,” Makena explains.
With her background in Agroecology, she incorporated her creativity into designing Ankara ponchos, cape coats, short dresses, and maxi dresses, showcasing the rich diversity of African prints.
Through hard work and dedication, Makena’s business flourished.
Tourists, fascinated by her creations, visited her shop, making it a popular destination in Thika.
She found her niche, catering primarily to women, although men occasionally shopped at her store.
Most of her clients were individuals living abroad who sought her designs during their vacations.
The profitability of her business fluctuated but allowed her to earn up to Ksh100,000 in a good month and Ksh50,000 in a slower period.
Despite her success, Makena faced challenges sourcing raw materials.
She scoured different parts of East Africa, including Congo, Tanzania, and Nigeria, for unique fabrics.
“I get my fabrics mainly from Congo, Tanzania, Nigeria and other parts of West Africa. The biggest challenge is that Africans don’t wear African attire as often as they should do, so getting people to embrace the African culture is a struggle,” She said.
However, Makena remains undeterred. Her passion for her craft keeps her going, and she hopes to expand her business further in the future.
