Carrefour’s franchise in Kenya has a new manager. Christophe Orcet has been appointed the new country manager.
His appointment comes at a time the French multinational retail chain is seeking to open more outlets in Kenya and Uganda. Mr. Orcet takes over from Frank Moreau who retired from the company after 23 years of service.
“Mr Orcet assumed his new role on 1st March 2023 and will oversee operations of Carrefour in East Africa,” said the firm.
Here’s a look at his CV.
Mr. Orcet holds an International Business Degree (BTS) from ESCOM. He has also attended London Business School where he undertook a Strategic Decision Making Process and Risk Management program. In 2011, Mr. Orcet studied the Senior Executive Development Program at HEC Paris Business School.
Mr. Orcet is a Senior executive Retail Manager with over 25 Years of experience in Operation and Management field , strategy and business expansion and e commerce.
He has worked at different Carrefour stores across the world for over two decades climbing up the corporate ladder from Assistant General Manager position to Senior Executive positions.
Prior to being appointed Kenya’s new country manager, Mr. Orcet served as head of operations and commercial for the MAF Carrefour in the United Arab Emirates (UAE).
Before that he was the country manager of Carrefour Georgia between May 2008 – Aug 2021. Between Sep 1993 – Dec 1999, Mr. Orcet worked as a store manager at E. Leclerc, located in Ouest, France marking his entry into retail business.
In Kenya, Carrefour now operates 19 stores countrywide, with 15 located in Nairobi, while Kisumu and Mombasa host two stores each. Dubai-based Majid Al-Futtaim (MFA) is the exclusive holder of Carrefour’s franchise in Kenya.
Carrefour competes with rivals such as Naivas and Quickmart -which has also been on an expansion trail fuelled by private equity investors.