SportPesa is the most popular online betting firm in Kenya raking in $1billion in annual revenue. A report released by global consumer research firm Nielsen put the market share of the online betting firm at 82 per cent with Betin, Elitebet, Betika, Mcheza and Betpawa sharing the spoils at 40 percent, 22 percent, 12 percent and 10 percent respectively.
The penetration of betting has been eased by access to internet and placing bets using M-Pesa and airtel mobile money transfer services. SportPesa, owned and operated by Pevans East Africa Limited, entered a £10 million (Sh13.2 billion) sponsorship deal with English Premier League team Hull City in 2016. This just gives you a glimpse of how much the company that started in 2014 makes from gamblers.
In the local sporting scene, SportPesa has entered deals with;
1. Kenya Rugby Union (Sh607 million),
2. Kenyan Premier League (Sh450 million),
3. Gor Mahia (Sh325 million) and
4. AFC Leopards (Sh225 million)
Back to the numbers. According to AfricanBusinessCentral, SportPesa annual revenue stands at kes100 billion (US$1 billion).
This means the company makes a total of kes8.3 billion per month from gamblers using their platform.
How much does SportPesa Makes Per Day?
Going by the above figures, SportPesa makes over kes270 million per day.
The company shareholders are;
Guerassim Nikolov – 21%
Asenath Wachera Maina – 21%
Gene Grand – 21%
Paul Wanderi Ndung’u – 17%
Ronald Kamwiko Karauri (CEO) – 6%
Cellini Holdings Ltd – 5%
Valentina Nikolaeva – 3%
Robert Kenneth Wanyoike – 3%
Ivan Kalpakchiev – 2%
Francis Waweru Kiarie – 1%