By Prudence Minayo
Peter Gichuhi Wambugu, popularly known as Jackson wa Burgers, is a 20 year old entrepreneur who turned his passion to a money making venture. After his O-levels and with Covid-19 sweeping across the country, he saw an opportunity to make money. When businesses were closing, he was opening his. This has paid off and on a good month, he makes Sh160,000.
He has not joined college but when he does, his hope is to pursue a course in the line of hospitality and tourism.
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Here is his story as told by WoK.
Venturing into the Business
Jackson ventured into the business of selling burgers during the wake of the Covid-19 pandemic. He would prepare the burgers and sell them to a few people. However, he had not perfected the art yet. As he listened to customer feedback, he improved his recipe and that was how he started his small business now known as Full Munch Burgers. He hopes to expand the business and make it a very well known brand.
The 20-year-old started doing side hustles while he was in high school. He even sold samosas at some point. Today, he hawks the burgers in Limuru and its environs and has managed to build quite a clientele. People love the taste of the burgers and the fact that he is clean and packages them very well.
Preparation and Price
At times, depending on the clients of the day, he has to get up by 3am to begin preparing the burgers. Ten burgers take him about 20 minutes to prepare but this depends on the meat. He has a passion for food and was the ‘chef’ during their high school farewell party. It is this passion that drives him to make burgers and improve on the process. He has basically taught himself.
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The burger patties are at times topped with roasted pineapples, an idea that impresses some of his clients. In a day, he can sell between 50 to 80 burgers with each piece going for Sh100. Of course, the cost of production are also not very cheap. He has to factor in the price of meat and the high prices of gas fuel.
Hence, if he wants to make a good return he needs to ensure he sells as many of them as possible. Another challenge is mobility. At times, when he isn’t walking around with the burgers, he has to rely on public transport to deliver the burgers to customers. This can be an inconvenience since they are slow as they have to stop to pick up and drop customers.
Jackson makes the burgers from Monday to Saturday and at times depending on an order, he makes some on Sundays after church. Not only does he have a loyal client base but he has also been able to employ a few youths. He would give them the burgers to sell on commission.
Other passions and Family
Apart from selling burgers, he loves music and spoken word. He can rap and come up with lyrics which is something he enjoys doing away from the kitchen.
His mother is one of his biggest inspirations. He says she has been a strong supporter and he even used her stuff when he was starting out.