Graphic design services have increasingly become popular in recent years because of the digital explosion. In Nairobi, Kenya, demand has led to the emergence of graphic design companies that aim to satisfy the market. Each day businesses aim to boost their digital interaction. It is essential to choose the best creative agency to meet your digital needs with many graphic design companies.
As such, you need to implore the services of professionals such as Ace Creative, one of the best graphic design companies in Nairobi. If you are a business owner and looking to boost your digital presence, graphic design should be your digital strategy. Graphic design allow customers and stakeholders to view your services or products, and thus it is key to get it right off the bat.
This article guide will explain everything you need to know about graphic design companies.
What is the purpose of graphic design?
In a nutshell, the main purpose of graphic design is to communicate. It uses images, colours, logos, and typography, whose main aim is visual communication.
It is an art that blends creativity, motion graphics, illustrations, and photography to create eye-catching designs. These capture the viewers’ attention, who convert their attention into sales, fostering other business avenues.
Here are some of the key purposes of graphic design:
- The basis of branding strategy: The main purpose of graphic design is to lay a foundation for branding strategy. It focuses on creating logos that the target audience can incorporate with the company’s brand image. To help plan and execute the branding strategy are logos that consumers can identify and associate with the brand’s goal. Business cards, banners, posters, designing websites, social media pages, and mobile apps are part of the branding strategy.
- Beautifying: Beauty drives humans, and the best graphic design promotes a material and makes it look attractive. The content and functions are key, though humans are attracted to beauty and believe what looks good is good.
- Enhancing user experience: Graphic design has a wide range of uses, including print materials and in various types of interfaces. Using graphic designing, large blocks of texts can be converted into interesting images or graphics. These pass the message in a friendly way, and it improves the user experience because the graphics are pleasing and more interesting.
- Enhancing navigation: To increase navigation and boost usability are customized graphic elements. Graphics help the user navigate the app or website, driving conversions and retaining the viewers. The visual elements give the users aesthetic pleasure.
Why do you need graphic design services for your business?
Below are some of the benefits of graphic design for businesses.
- Positive first impression
First impressions count! When it comes to your business, the design of your logo is what is viewed by customers. If your business logo is difficult or uninteresting, no customers will be interested in your business or brand.
Conversely, if the logo is exciting and unique, people will be attracted and have a higher chance of remembering it. An excellent graphic designer creates a logo that represents the values of your business attractively and uniquely.
- Professional image
To help create consistency and uniformity is logos, graphics, and images in your marketing materials, social media pages, and website. A graphic designer provides a well-planned and executed graphic that offers visual consistency.
This helps in building the identity of your business and improving its brand. Consistency and uniformity give your business a professional image, and it connects your business to the target audience.
- Brand recognition
Graphic design helps businesses create a visual identity that reflects their values and goals. The company’s logo is used in every aspect of the business and helps build a strong brand identity.
A graphic design offers an instant connection between the values of your company and the products or services provided.
- Communication
Graphics are an effective method of communication as visual aids communicate ideas better. Compared to words, well-designed and informative images communicate ideas and information effectively.
As the saying goes, a picture is worth more than a thousand words, and a professionally designed image will help create a positive impression. This is an effective communication means for your message.
- Building trust and goodwill
When your business has a professional image, it builds trust and credibility with the consumers. Trust convinces buyers about the quality of services and goods offered. Goodwill enables businesses to thrive in the long run, and a good graphic design helps enhance trust and credibility.
- Higher conversions
Graphic designs for businesses help with gaining visibility which results in higher conversions. Combining effective communication, enhanced credibility, brand recognition, and all the above benefits improves sales and revenues.
An effective graphic design not only attracts consumers to your website or store but it increases the chances of your conversions.
Things to consider when choosing a graphic design company
It is essential to invest in high-quality graphic design. Here are additional tips to help you choose the best graphic design candidate:
Experience. Ensure that the graphic designer is experienced in their industry, uses your product, or is a consumer. This knowledge could eliminate the learning curve required. It can help speed up the creativity of your business and ensure the success of your project. It helps the designer to have an idea of how they can connect with your customers.
Portfolio. Before getting the right graphic design agency, it is important to do your little research. An agency that does not have a credible website or portfolio is one of the biggest red flags and you should avoid that agency at all costs.
Go through their portfolio and ensure you get the right designer to execute your brand’s look and feel. The design and quality of the agency will help you get the right fit for your business.
Accessibility. When hiring a local graphic designer, you should meet face-to-face to discuss your needs. The engagement allows you to learn a lot beyond the project at hand. The relationship you build goes a long way in determining the success of your communication efforts.
The graphic designer should understand you, your product, or your service. This is reflected in your attitude, personality, and style.
Wide range of services. To help meet your design goals is a comprehensive agency with many services. A graphic design that has completed multiple campaigns makes it experienced and intuitive, and their experts will offer more than graphics.
A graphic design company with a wide range of services will provide you with results and add value to your business.
Consider a trial project. To gauge the experience of a graphic design company, you can begin with asking for a trial project. This helps you to gauge their vision, understanding, and professional capabilities. A trial project should be simple and can be completed in a couple of hours.
Knowing if the graphic design company offers limited-contract trial project options is important.
Know their time constraints and process. Lastly, engage in open discussion with your designer and ask about their design process. Not having and knowing an actual design might lead to conflicts and repetitive edits that hinder creativity and are costly.
Understanding the timelines and process helps in planning your strategy. Allow the designer to talk about their time constraints and work with them to support the project.
Communicate your concerns. Creative concepts can be challenging between the client and the company. Unclear communication leads to misinterpretations between the parties. Before partnering with your designer, it is crucial to have a clear communication plan. Ensure the process they have works for you, what it entails, the tools they use, and their modes of communication.
If you don’t understand anything related to design terms and jargon, ask. This helps to clarify any confusion.
What are your design goals?
After picking the right graphic design company, it is important to outline your design goals. Each brand differs in its message and creative medium. In this section, we are going to break down this question.
- Customer experience
- Setting the theme
- Brand Messaging
- Customer communication and engagement
After considering the above pointers and meticulously explaining them to your graphic designer, you are sure you will get the graphic design that you have been looking for.
Hiring Professional Graphic Design Services
It is vital to invest in professional graphic design services even if you have employees who can design your brand. A keen eye for detail and interpreting your needs is all you need to have the best graphic designs for your business.
Ace Creative is a Nairobi-based graphic design company that offers professional design services. Our team consists of professional graphic designers with attractive graphic content with a marketing perspective. Connect with them via wecare@acecreative.co.ke
Not only are our creations visually appealing, but they are aligned with the marketing needs of our clients. While each organization possesses its own distinctive needs, at Ace Creative, we design artworks that meet the requirements at affordable rates. Give them a call on +254 722 856 286 or +254 722 755 242 or Visit for more details.
