Martha Huro: From Earning Ksh 500 A Day To Head Boomplay In East Africa

Martha Huro is the Managing Director, East Africa at Transsnet Music Limited, Boomplay.

The Mount Kenya University Bachelor of Business Administration graduate has always been daring since childhood.

She started her career at Neo Marketing as a project manager then moved to Mdundo as head of marketing East Africa and Boomplay as senior marketing manager before rising to managing director.

Here is Martha’s story as told by WoK.

Born and raised in a Christian family living in Umoja, Martha is the last born out of nine children; seven boys and two girls.

She attended Unity School for her primary school education and joined St Francis Secondary but later transferred to Moi Girls Kamangu.

After completion of her secondary school education, she enrolled for a computer certificate and diploma course at Kenya Methodist University.

Martha completed her short course at KeMU and progressed to Mount Kenya University where she studied business management and administration.

“I started my career journey working as a promoter at Neo Marketing, where I sold Blackberry phones at a Safaricom shop on Kimathi Street in Nairobi. I earned Ksh 500 a day for two weeks,” she said.

While at Neo Marketing, she was promoted to the role of project manager in charge of handling different brands.

Martha later joined Despec where she was part of the team that successfully introduced Obi Mobiles into the African market.

She later joined Mdundo as the head of marketing for East Africa and Boomplay as senior marketing manager for East Africa in 2017.

Martha was promoted to general manager for Kenya, and later appointed as the managing director, East Africa.

“When I look back on my career journey, there are several highlights. However, the one that stands out the most is coordinating and planning the Safaricom Open Day across 13 cities from 2013- 2014

“I hardly slept during that period! In 2014, our target for the first half was Ksh 530 million, which we surpassed! It was a huge celebratory moment for the team and me,” she recalled.